http://english.people.com.cn/200602/22/eng20060222_244785.html
I found this article on what China, specifically Gino Yu who is the chairman of Hong Kong's Digital Entertainment Association, thinks about media convergence while searching Digg.com. The article describes how Yu believes that by creating video game characters and plots and then turning those same characters and plots into movies, books, toys, etc. you will increase your overall profitability. Yu uses Star Wars as an example of good use of media convergence because of all the different media outlets they used, such as t-shirts, toys, and music.
Although this article doesn't talk about media convergence in the form of combining all the different delivery technologies "black boxes" into one. I like that it shows you that media convergence isn't just about combining all the different delivery technologies, but the forms of media (both electronic and non-electronic) too.
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