http://blogoscoped.com/archive/2008-09-11-n86.html
As a big fan of Family Guy, I've always kept tabs with what is going on in the series. But this is an interesting read about the show's creator, Seth MacFarlane's "Cavalcade of Comedy", which is a new series he's producing on the side. It's a pretty creative way of advertising; an ad plays before each "episode", which have various themes, but are in MacFarlane's trademark Family Guy style. The videos have been quite popular on youtube in the short time they've been released. I think it'll be interesting to see if the advertising works and MacFarlane continues the series or not.
Sunday, September 14, 2008
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I think it will be interesting to see where advertising goes in the future as our use of media changes. I thought Burger King's use of "the king" character fit well with the short clip, because it matched with the comedic nature of it and even looked a little like the character drawings in the show. Even though this is a short clip that will only be shown on the internet, the advertising message will be seen by plenty of people to make it worth it.
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